Founder: J. C. Mahindra, K. C. Mahindra, M. G. Muhammad
Headquarters: Mumbai, India
Official website: www.mahindra.com
Mahindra is Anne of the world’s largest automotive manufacturer. The Indian company Mahindra & Mahindra was founded in 1945, a few years later it began licensing production of agricultural machinery. Currently, it is one of the largest automakers in India, the company specializes in the production of SUVs, pickup trucks, crossovers, commercial vehicles, and motorcycles.
The history of the Indian automaking brand begins during the Second World War when the Mahindra brothers decided to establish automobile production in India. One of the two brothers, John, was the head of the Indian diplomatic mission in Washington at the time. For the sake of entrepreneurship, he gave up his diplomatic career and founded Mahindra and Mohammed. The second brother, Clark, was at the same time the First Deputy Minister of Finance of Pakistan. He got involved in the implementation of his brother’s plans.
So, the company Mahindra & Mahindra in 1945 began production of Indian analogs of the famous all-terrain vehicle Willys-Overland. As for the regular cars, they managed to produce the first one only in 1965. But since then things were going only up, and the company started growing fast and confident.
As for the Motorcycle division of Mahindra, there are three main models in the brand’s portfolio, but it is not the most important. In 2016 Mahindra bought BSA, a legendary bike brand. Before that, no special plans for the motorcycle brand were announced – and finally, the company’s management announced that there will be a new production facility in Oxford, where the first two models will roll off the assembly line. The release is scheduled for next year, with one model will be on the internal combustion engine, and another – on electric traction.
Mahindra company has a great experience in the revival of legendary brands — they have already managed to revive Czech motorcycle brand Jawa. Interestingly, the motorcycles will be produced in Britain and not usual China. Analysts predict the success of this venture and future buyers are waiting for the release of the prototype.
In 2018, the legendary Jawa was revived by Mahindra. the company has managed to retain the classic archaic style of the iconic European brand from the 1950s.
The Mahindra version of Jawa is available in three modifications: two classic (Jawa and Jawa Forty-Two) and Jawa Perak (peculiar bobber), already equipped with another engine in 334 CC. The first two variants are equipped with the engine from Mahindra Mojo, which is stylized as air, liquid-cooled engine 293 CC in volume and performance of 27 hp and 28 Nm of torque. Interesting, that it is the same engine Peugeot chosen for their new small concept cars P2X, and it says a lot.
The visual identity of the Indian automaker is pretty modest yet elegant and timeless. Created in 1948, the badge hasn’t changed throughout the years, reflecting the company’s values of traditions and roots.
The Mahindra logo is composed of a red oval badge and a gray logotype, placed under it and written in a fancy custom typeface, in the title case.
Emblem and Symbol
The emblem of the Indian brand is a stylized letter “M”, which looks like three lines merging into the frame, and resemble the road going to the horizon. These three versions of the Mahindra badge interpretation make sense and show the company as the one with its philosophy and values.
Font and Color
The Mahindra logotype is written in a custom typeface, based on a traditional al sans-serif, but with the ends of the letter curved to the left, which makes the whole inscription look unique and recognizable. The closes font to the one from the Mahindra logo is Arial Std Black, though with the contours modified and lines elongated.
The badge of the brand is executed in a red and gray color palette, which looks simple and elegant at the same time. While Ted stands for strength and passion, ray balances it, adding a sense of reliability and protection.
Mahindra Mojo is the 300 CC motorcycle from Indian manufacturer Mahindra. The bike has Italian design elements which make it look edgy and very stylish. The engine makes 26 hp at 8,500 rpm and 24 nm of torque at 7,000 pm. Mahindra Moho has a DOHC, liquid-cooled engine, inverted fork suspension with mono-shock absorber, LED lights on the rear, and tandem headlights at the front. Other features include Ducati Energia Italy electronic injection, six-speed gearbox.
The new Mahindra Centuro is equipped with a 110 CC engine and a four-speed transmission. The engine develops 8.5 hp. The top speed of the lightweight motorcycle is 96 km/h.